PRESS: A chat with Michael Krayenhoff – Blix Magazine

We chat to Michael Krayenhoff, the co-founder of The Inner Circle – a Blixmag-logounique datingplatform connecting ambitious, like-minded people in London and beyond.

Can you tell our readers a little bit about yourself?

The Inner Circle was launched in 2012 by David Vermeulen, Serge Samusya and myself. Before that I’ve worked as a consultant in Singapore and studied MSc in Entrepreneurship at Royal Holloway University in London. At The Inner Circle, I focus on a variety of things such as business expansion, events, PR and growth.

What triggered you to launch InnerCircle?

The Inner Circle is the brainchild of our Founder and CEO, David Vermeulen. After his long term relationship came to an end in 2012, he registered for online dating websites for the first time and deleted his accounts shortly after.

The websites and apps didn’t represent what he was truly searching for. As entertaining as it can be to go through endless profiles, swiping left or right aimlessly, the reality was that the majority of profiles and matches were random and unappealing. And this made him realize that it’s the quality of potential matches that matters, not the quantity of users amassed.

Read full article here

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