Matchmaking, photography and content vetting get a boost from dating website.
Love is no longer a case of serendipity — it is big business. From the success of the online dating industry, dominated by the likes of Tinder and Match.com, has sprung an array of new jobs: from software engineers to virtual dating assistants. Here is a look at some of those who make a living helping Cupid.
Michael Krayenhoff is co-founder of The Inner Circle dating site launched in 2012, aimed at young professionals in Amsterdam, after his friend David Vermeulen, the other founder, had split from his long-term partner.
With colleagues he screens potential members for suitability. “We look at their social networks, their career and education.” This is not elitism, he insists, but ensures there is a mixed community of available young professionals. “There is a 50 per cent rejection rate. But it isn’t the ultimate decision. They might go on the waiting list.”
The 31-year-old met his girlfriend at the same time as starting the company.
“It’s easier to focus on the business of dating if you are not looking for a girlfriend. I get lots of messages every day — it would be harder [to screen members] if I was looking for love.”
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David Vermeulen: Online Dating en The Inner Circle
In deze aflevering neemt David Vermeulen je mee in de wereld van online dating.
Hij is de oprichter van The Inner Circle, een dating community rondom een exclusieve groep jonge professionals die elkaar ontmoeten in steden als Londen, Milaan, Stockholm en Amsterdam.Dit gezelschap reist internationaal vanwege werk, maar steeds vaker zijn het The Inner Circle evenementen zelf die het hoofddoel van de stedentrip vormen.
In een overvolle online dating markt heeft David het met zijn team voor elkaar gekregen om nu al 100 duizend deelnemers zorgvuldig te screenen en toe te laten, terwijl een even groot aantal nog vol verwachting op de wachtlijst staat.
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It was a warm Thursday evening when our members were longing for some refreshing home-made gin after a long day of work. Located in the city center of Amsterdam, Wunderbar had opened its doors and terrace exclusively for members of The Inner Circle. Serving the most delicious cocktails and gin tonics, the chilled vibe soon transformed into a little party. Thanks to Wunderbar’s DJ, the great staff and our members it was yet another successful After Work edition.
Facebook’s Aron Disco has just been appointed as the new Growth Marketing Manager for dating platform The Inner Circle.
Having previously worked on the Global Marketing Solutions team at Facebook, Disco has now joined The Inner Circle to help expand the app’s international presence.
In his previous role, Disco worked with local startups, as well as larger e-commerce partners, which he says has put him in good stead for the new role.
The founder of The Inner Circle, David Vermeulen, has welcomed Disco to the team, saying: “Aron is just the person we have been looking for, and I have complete faith in his ability to accelerate The Inner Circle’s user base across what is a “Tinder Tired” generation.”
Based in Amsterdam, Disco will be tasked with helping to expand The Inner Circle’s international growth as well as increasing engagement for current members.
Read full article here
The UK referendum and a potential Brexit are now approaching, leaving cities like Berlin, Stockholm and Paris competing to become Europe’s next #1 tech hub. With Amsterdam being in the middle of this ‘battle’, we asked Michael Krayenhoff, co-founder of
The Inner Circle, why they launched their dating app in Amsterdam
first and why they opened a second office in London shortly after.
Myself and business partner, David Vermeulen first met at a dinner party in London. David’s long term relationship had just ended and a few days after signing up to an online dating website, he deleted his profile because he was less than impressed.
David spoke of making a dating website, but making it differently. One that was tailored to the lives of like-minded, high-achieving men and women, and that carried out a rigorous screening process in order to eliminate the hassle of sifting through thousands of unreliable and unsuitable profiles. So the next day, David and I met and started working on the concept of The Inner Circle.
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Amsterdam stakes it claim
Frustrated by the difficulty of finding dates while living in London, Dutchman David Vermeulen started The Inner Circle, a matchmaking website focused on highly educated singles. Yet rather than set up in Europe’s biggest city, he moved to Amsterdam, home to about 800,000 people and a much smaller pool of potential customers. The city, he says, offered an inexpensive place to try out the idea as well as a launchpad for international expansion if the site took off.
“Amsterdam is the ideal market for testing,” Vermeulen said at The Inner Circle’s office, a shared startup workspace on the placid waters of the Herengracht canal. “The concept was initially set-up in such a way that we could easily roll-out internationally.” His site is now available in five cities and has 93,000 approved suitors, with another 95,000 on a waiting list.
Read full article here
In the first of a new On the Up series featuring startups that have successfully made it to the milestone of £1m turnover, Business Advice met founder of exclusive dating platform The Inner Circle, David Vermeulen.
Designed as an invitation-only online dating platform, aimed at ambitious like-minded singletons, The Inner Circle already boasts a 90,000-strong user base across Europe. Vermeulen has made plans to launch the brand in New York later this year.
(1) Who are you and what’s your business?
I’m David and I’m the co-founder and CEO of The Inner Circle – an exclusive dating platform for London’s successful and ambitious single people. I had the basic idea after signing up for a dating site several years ago, and wasn’t impressed with the curation. I found that most platforms attracted too broad a range of people, and I felt there should be one offering “quality” rather than “quantity”.
We launched in 2013 after I created an initial platform, first on desktop and then on a mobile site and app. Having started with a team of three, including my co-founders Serge and Michael, we now have a team of seven.
(2) You’ve recently reached £1m turnover, how much of a milestone is this for the firm?
It’s a good first step, but in our opinion it’s just the beginning. It’s a nice milestone but we are growing rapidly month-by-month and we think we can grow even quicker than we do now. In the last 12 months, The Inner Circle’s London user base has grown from 4,500 members to 35,000 – a 777 per cent growth. Across Europe, we have around 200,000 members, but we’re looking to grow worldwide.
Read full article here
The first European Awards Show was held on the 12th of May 2016 at the Rode Hoed in Amsterdam, Netherlands. It was a unique opportunity to network with journalists, websites, events companies and bloggers.
We are proud to announce that The Inner Circle has won 2 awards:
1. Best Niche Dating App
2. Entrepreneur of the Year – David Vermeulen
Furthermore The Inner Circle got highly commended for “Online Dating Brand of the Year”.
The best online (and offline) platforms to help you find love
This dating platform launched in 2013 promising to connect ‘ambitious, like-minded people’ by providing ‘quality over quantity.’ Members are vetted and then matched with other members from similar backgrounds with similar interests, and while you can date through the site, they also hold regular singles events (so you can always tell people you met at a party).
Fees: Free to join but with a strict vetting policy. It is said that for every person accepted another is turned away. Visit www.theinnercircle.co.
The app that’s being heralded as the new Tinder puts the control into the woman’s hands, with the emphasis on them to make the first move. Once you’re matched with someone (it works in a similar way to Tinder by both parties swiping right) you must strike up conversation with that person within the first 24 hours, or they will disappear from your connections forever (for same-sex connections, either person has 24 hours to make a move). The main benefit is that you won’t be barraged with ‘crushes’ from men with questionable (read: indecent) profile pictures; and the quality of the dating pool is also often said to be better than equivalent apps.
Fees: Free to download from the App store.
Read more here
Everyone talks about falling in love and finding ‘the one’, but how are you supposed to know when it’s happening to you?
Here, founder of dating platform The Inner Circle, David Vermeulen, gives you a tick-list of tell-tale signs that show ‘you’ve got it bad’.
You want them to meet your friends
You have been on a couple of dates, and you start to imagine how great it would be to see your best friends and your date, sharing jokes, banter and generally getting along. This thought subsequently results in a Cheshire cat grin forming across your face: you’ve got it bad.
When you see their name light up on your phone and your stomach flips
We have all been there, waiting by the phone for your date to text back. The elation and stomach flip followed by butterflies when their name appears. The frustration and loud exhale when your phone lights up and it’s your mum just checking in: you’ve got it bad.
Read more here
Last Friday our members in Barcelona enjoyed a fine night by the seaside at the beautiful Empire. The grand terrace was exclusively reserved for members of The Inner Circle and the evening took off at 9PM. The stunning view from the terrace in combination with the saxophone created a unique vibe making this another successful event. Check out the pictures below.
It was a Wednesday night when The Inner Circle invited their members over to 68 & Boston. Located seconds from the iconic Soho Square and the heart of theatre land, 68 & Boston is the latest addition to Greek Street. The Wine Bar on the ground floor had an extensive list of quality wines and the late night cocktail bar upstairs was serving a range of delicious cocktails. Overall, it was an amazing night thanks to the cool crowd and our friends at 68 & Boston.
Have a look at the pictures below.
Would you prefer to be matched on your drive and passion?
There’s a new trend that’s seeing young professionals ditch sites like Tinder and OKCupid. These career focused twenty somethings are opting for a more selective dating site like The Inner Circle that ensures you’re matched based on your CV first.
Forget Facebook and Twitter- these singles are brought together due to their compatibility on LinkedIn so they can meet likeminded, driven people.
But why is this suddenly so important? Four singles explain:
Charlie, a 27 year old works in Finance:
” Working in finance can sometimes be stressful and intense. There are week’s when my hours of work are much longer than others, it varies. Dating someone who understands that having a successful career means not being able to always start at 9am, and finish at 5pm is very important. Disagreements about working late are basically diminished because each person understands that it comes with the territory.”
The Inner Circle gets nominated for 4 awards
Established in 2014, the UK Dating Awards recognise both companies and individuals. This year, the first European Awards show edition will be held in Amsterdam. They not only reward established household names, but also celebrate newcomers to the field. Last year The Inner Circle won the award for “Best London Dating Event”. This year the nominees will again be evaluated on their achievements in Dating Technology, Marketing, Media, Customer Service, Expertise and Entrepreneurship.
We are proud to announce that The Inner Circle has been nominated for 4 awards:
- Online Dating Brand of the Year 2016
- Dating App of the Year 2016
- Dating Entrepreneur of the Year 2016
- Innovation within the Dating Industry 2016
Want to know more about other finalists or the European Dating Awards? Read more about it here.
The Inner Circle returned to one of its favourite bars in Amsterdam for an after work edition. Our members enjoyed some of the most beautiful cocktails, carefully crafted by the crème de la crème of bartenders. The event took off at 7PM and lasted deep into the night for our members. The crowd and the vibe were great, making this another successful Inner Circle night!
The Inner Circle returned to the Century Club in Soho for another immersive night out. The private members club was turned into the exotic destinations of the spice route. The Rooftop was a Bali style party including palm trees, a China town style club room and a Tokyo sake bar. The Super Tenants band got the hands up in the air and DJ Per Pedersen, Chris Sharp (Sax) and Katie Sharp (violin) closed the night with a euphoric celebration. #singlesparty