Press Coverage

PRESS: Elite dating app The Inner Circle is going after ‘Tinder-tired’ people in the US – Business Insider

david-michael-at-summer-polo-cup-2015The Inner Circle, an exclusive dating app that launched in Europe in 2013, is going after “Tinder-tired” singletons in the US.

The app, which vets people’s LinkedIn profiles before letting them use the platform, went live in Los Angeles, San Francisco, and Houston this week as it continues its expansion across the US. It launched in New York City last October and signed up 32,000 people within the first three months.

“The US has become our fastest growing market, with New York and Boston leading the way,” Michael Krayenhoff, cofounder of The Inner Circle, told Business Insider. “Now with the launch of San Francisco, Los Angeles, and Houston we expect the US to be our largest market by the end of the year.”

Read full article here..

PRESS: Men’s Health columnist Nichi Hodgson joins The Inner Circle

Nichi Hodgson, a former sex columnist for Men’s Health, has joined dating app The Inner Circle as comms and PR manager.

A former Silicon Valley matchmaker, Hodgson brings eight years’ media experience to the role and will help promote the company’s brand message, while expanding its international reach. Having just published a book on the history of dating, Hodgson said: “I was looking for a role in which read more…


PRESS RELEASE: Matched by Numbers at SXSW 2017

Online dating at SXSW 2017, Austin, Texas

Join other tech-savvy singles for a drink this year at The Inner Circle’s official SXSW Singles Only event, where the exclusive dating app will showcase their new matching algorithm.

At this year’s SXSW conference, selective dating app The Inner Circle will be hosting a singles event on the 14th of March in the heart of Austin, Texas. During this event, singles will be matched based on a pre-calculated profile score. The profile score is an algorithm-based calculation taking into account profession, age, education, social network analysis and facial structure.

Next to the iOS and Android app The Inner Circle also brings online dating to the offline by organising monthly, exclusive singles events in cities like New York, London, Paris, Milan and Stockholm. Visitors of SXSW will be the first to try out this new matching algorithm, which entails matching and connecting people with similar profile scores during a live event. The new algorithm has been tested online and early results already show that it is more accurate and stable in calculating suitable and lasting connections.

David Vermeulen, CEO of The Inner Circle: “We are excited to showcase our new profile score algorithm. SXSW is the perfect opportunity as this is the place where the tech savvy early adopters, in search of the newest trends and gadgets, gather from all around the world to have a good time and make new connections.”

Get your invitation for the Singles Only event at The Inner Circle Stand (Nr. 1317) on the official SXSW Trade Show or online at

PRESS Coverage: Dating Sites like POF that are Free –

An easy to use site designed to encourage users to go on actual dates rather than spend hours chatting online. It also prevents fake photos and photo edits by only permitting selfies. Users indicate their private information, name, surname and date of birth, gender and the place of living. Just a brief description of yourself and a selfie is enough. You will get to know the person in real-life.

The Inner Circle is not for everyone and not everyone can become a member. As the name suggests it’s more for high-end, exclusive members.

Read full article here



PRESS: The Inner Circle lanceert in New York – Dating Insider

The Inner Circle heeft de stap naar de andere kant van de oceaan gemaakt. De exclusieve datingsite lanceerde deze week in New York City.

Sinds de lancering van het bedrijf in Amsterdam in 2012 breidde The Inner Circle uit naar verschillende Europese steden. In onder andere Londen, Parijs, Barcelona, Berlijn, Milan, Stockholm en Zürich is inmiddels een aanzienlijke groep gebruikers.

Het platform is … Read the full article here.


PRESS: An Elite Dating app just landed in New York – Business Insider UK

Business Insider – Single New Yorkers may be pleased to hear that a new dating app landed in the Big Apple this

The Inner Circle, already available in Amsterdam, London, Paris, Barcelona, Berlin, Milan, Stockholm, and Zurich, officially went live in New York City on Thursday. But setting up a profile on The Inner Circle isn’t easy. Unlike Tinder and Happn, The Inner Circle vets you before letting you onto its platform, focusing specifically on how successful and how attractive you are.

Michael Krayenhoff, cofounder of The Inner Circle, told Business Insider: “Just like in London …

Read the full article here



PRESS: Goodbye Tinder, Hello Inner Circle – NYLON

nylon-magazine-internship1When David Vermeulen got out of a long-term relationship and started exploring his online dating options, he was less than impressed. “The problem with these websites is that they are impersonal and too concerned with amassing quantity over quality,” he says. Instead of sucking it up and dealing with the cards the internet dealt, like the rest of us single folk, or going the other route and meeting people IRL, he decided to merge the two concepts and create an app where interested individuals could meet initially online, then off.

Launching first in Amsterdam in 2012 before expanding to European cities like London, Paris, Berlin, Stockholm, and Barcelona, Vermeulen’s The Inner Circle is now ….

Read the full article here



PRESS: Datingapp The Inner Circle breidt uit naar de VS – Het Parool

Datingapp The Inner Circle heeft vanaf donderdag ook een Amerikaanse tak. het_parool_logo
Dat vertelt medeoprichter David Vermeulen.

De app is vanaf vandaag te downloaden in New York. “Best wel spannend,” laat Vermeulen weten. The Inner Circle werd in 2012 opgericht in Amsterdam door Vermeulen en Michael Krayenhoff. Inmiddels is de app te gebruiken in onder andere Nederland, Londen en Parijs. In Europa zijn er 145.000 Inner Circle-leden, laat het bedrijf weten. Nog eens 125.000 mensen staan op een wachtlijst.

Read the full article in Het Parool here

het Parool; 09-02-2016; portret; App; The Inner Circle; Michael Krayenhoff; David Vermeulen; Amsterdam; datingapp;

PRESS: VICE Berlin hat The Inner Circle getestet

VICE Berlin – Dating AppsVice_logo.svg

Meine Erfahrung in Sachen Dating-Apps kann ich am besten in drei Worten beschreiben: Ich habe keine. Neuerdings sitzt man aber immer öfter mit diesen Tinder-Paaren an einem Tisch und denkt sich irgendwann, dass man sich doch auch mal ruhig dem digitalen Frischmarkt anbieten könnte. Da ich aber doch von zu vielen Horrorgeschichten eingeschüchtert bin, die immer irgendwas mit Penisbildern zu tun hatten, steige ich soft ein.

In meiner Facebook-Timeline tauchte eine Anzeige für The Inner Circle auf. Der Name gefällt mir. Ich wollte schon immer mal zu etwas Exklusivem gehören. Nachforschungen ergeben: Die Plattform gilt als die Elite-App der Schönen und Reichen. Auweia. Man kann sich nicht einfach so anmelden, sondern muss genehmigt werden. Business Insider schreibt, dass die Mitarbeiter erstmal LinkedIn-Profile durchforsten, bevor sie jemanden akzeptieren. Für jedes neue Mitglied soll ein alter aus dem inneren Kreis rausgeschmissen werden. In dem Artikel des Business Insider spricht der App-Gründer von 125.000 angemeldeten Usern und weiteren 110.000 auf der Warteliste.

Read the full article here…

PRESS: The Inner Circle Polo Event featured on Your Local Guardian

downloadHam Polo club hosts tournament organised by exclusive dating platform The Inner Circle

“Elite singletons” soaked up the sun at Ham Polo club at an event organised by an exclusive invitation-only dating platform. The event on Saturday, which was organised by The Inner Circle, featured a tournament with London alumni polo teams followed by a live DJ set. The Inner Circle, which bills itself as “an exclusive network for only the most successful and attractive singletons around the world,” was founded by David Vermeulen and Michael Krayenhoff in 2013.

Television presenter Joe Forrester, 28, was also new to The Inner Circle concept. He said: “It was a great day out, certainly very different from most singles events and definitely a little more raucous than one would usually associate with a day at the polo.”

Read more


PRESS: The Inner Circle Summer Polo Cup – Tatler


Yes, a day at the polo can be quite fun. But shake in a great wallop of singletons and the whole event steps up a notch. Well, that’s what we learnt after The Inner Circle threw its annual Polo Cup at the Ham Polo Club, which saw 500 sexy young things roll up to pretend to watch ponies. Once the victors were crowned, DJ Per Pedersen jumped up on the decks prompting the crowd to start dancing in their seats. And since they’d all been boozing since lunchtime, it wasn’t long before some paired off early…

See photo gallery


PRESS: The Inner Circle expands to Berlin – Business Insider

An elite dating app is trying its luck in edgy Berlin

bilogo-uk-white-on-pms7700Edgy Berlin might not seem like the most obvious city for an elite dating app to launch in but that’s exactly where The Inner Circle expanded to last last month
as it looks to appeal to an increasing number of Europeans.

Shortly after the launch, one tech worker in Berlin told Business Insider that they couldn’t see the app taking off in the city.

But The Inner Circle, which vets people’s LinkedIn profiles before letting them onto its app, already boasts several thousand users in the city, according to cofounder Michael Krayenhoff.

“We have 6,000 members in Berlin and are on track to have 20,000 members by the end of October,” said Krayenhoff, who launched the dating platform in London in 2013.”Berlin has been going exceptionally well, especially in the tech startup scene.”

In contrast to more established dating apps like Tinder and Happn, where it’s all about speed and getting through profiles, The Inner Circle allows people to share considerably more information about themselves beyond a short bio. People arrange meetups at high-end venues and they can let overseas members know if they’re planning to visit a particular city in the near future.

Read full article here

david-michael at summer polo cup 2015

PRESS: The dos and don’ts of approaching someone you fancy – FemaleFirst

v8nQBHn0Founder of Professional dating site The Inner Circle, tells us how to, and how not to approach someone you find attractive

We’ve all been there; you look across the room and there stands possibly the most attractive person you have ever seen, but you dread the thought of approaching them
through fear of rejection.

Comfortingly, these feelings are ones that everyone experiences, and ones that can easily be overcome. David Vermeulen, founder of exclusive dating platform The Inner Circle, has provided us with his top dos and don’ts, to be used when approaching someone you find attractive.

DON’T: Wait for the right moment

There is never going to be a ‘right time’ to approach someone. You will always be able to come up with reasons why not to do it. Furthermore, umming and ahhing about approaching someone will just increase your anxiety. So just bite the bullet and DO IT!

DON’T: Overdo it on the touching.

Why ruin an otherwise wonderful meet, with too many unnecessary hugs. Remember, you don’t know each other. What could you possibly have to hug about?!

DON’T: Use pick up lines.

If a pick up line seems inappropriate, or possibly even offensive when sober, this will still be true after a couple of drinks, and after encouragement from your drunk friends to lead with it. A simple, non rehearsed opening will more than suffice.

Read more here

Schermafbeelding 2016-08-04 om 14.38.13

PRESS: A chat with Michael Krayenhoff – Blix Magazine

We chat to Michael Krayenhoff, the co-founder of The Inner Circle – a Blixmag-logounique datingplatform connecting ambitious, like-minded people in London and beyond.

Can you tell our readers a little bit about yourself?

The Inner Circle was launched in 2012 by David Vermeulen, Serge Samusya and myself. Before that I’ve worked as a consultant in Singapore and studied MSc in Entrepreneurship at Royal Holloway University in London. At The Inner Circle, I focus on a variety of things such as business expansion, events, PR and growth.

What triggered you to launch InnerCircle?

The Inner Circle is the brainchild of our Founder and CEO, David Vermeulen. After his long term relationship came to an end in 2012, he registered for online dating websites for the first time and deleted his accounts shortly after.

The websites and apps didn’t represent what he was truly searching for. As entertaining as it can be to go through endless profiles, swiping left or right aimlessly, the reality was that the majority of profiles and matches were random and unappealing. And this made him realize that it’s the quality of potential matches that matters, not the quantity of users amassed.

Read full article here



PRESS: Online search for love breeds new job opportunities – Financial Times

Financial_Times_corporate_logo.svgMatchmaking, photography and content vetting get a boost from dating website.

Love is no longer a case of serendipity — it is big business. From the success of the online dating industry, dominated by the likes of Tinder and, has sprung an array of new jobs: from software engineers to virtual dating assistants. Here is a look at some of those who make a living helping Cupid.

The gatekeeper
Michael Krayenhoff is co-founder of The Inner Circle dating site launched in 2012, aimed at young professionals in Amsterdam, after his friend David Vermeulen, the other founder, had split from his long-term partner.

With colleagues he screens potential members for suitability. “We look at their social networks, their career and education.” This is not elitism, he insists, but ensures there is a mixed community of available young professionals. “There is a 50 per cent rejection rate. But it isn’t the ultimate decision. They might go on the waiting list.”

The 31-year-old met his girlfriend at the same time as starting the company.

“It’s easier to focus on the business of dating if you are not looking for a girlfriend. I get lots of messages every day — it would be harder [to screen members] if I was looking for love.”

Read full article here

PRESS: Podcast met David Vermeulen

downloadDavid Vermeulen: Online Dating en The Inner Circle

In deze aflevering neemt David Vermeulen je mee in de wereld van online dating.
Hij is de oprichter van The Inner Circle, een dating community rondom een exclusieve groep jonge professionals die elkaar ontmoeten in steden als Londen, Milaan, Stockholm en Amsterdam.Dit gezelschap reist internationaal vanwege werk, maar steeds vaker zijn het The Inner Circle evenementen zelf die het hoofddoel van de stedentrip vormen.

In een overvolle online dating markt heeft David het met zijn team voor elkaar gekregen om nu al 100 duizend deelnemers zorgvuldig te screenen en toe te laten, terwijl een even groot aantal nog vol verwachting op de wachtlijst staat.

Luister hier naar de podcast

PRESS: The Inner Circle Hire Facebook’s Aron Disco – GDI

1Facebook’s Aron Disco has just been appointed as the new Growth Marketing Manager for dating platform The Inner Circle.

Having previously worked on the Global Marketing Solutions team at Facebook, Disco has now joined The Inner Circle to help expand the app’s international presence.

In his previous role, Disco worked with local startups, as well as larger e-commerce partners, which he says has put him in good stead for the new role.

The founder of The Inner Circle, David Vermeulen, has welcomed Disco to the team, saying: “Aron is just the person we have been looking for, and I have complete faith in his ability to accelerate The Inner Circle’s user base across what is a “Tinder Tired” generation.”

Based in Amsterdam, Disco will be tasked with helping to expand The Inner Circle’s international growth as well as increasing engagement for current members.

Read full article here


PRESS: Where to launch first in Europe? We asked The Inner Circle – Apps World Series

apps-world-logo-smThe UK referendum and a potential Brexit are now approaching, leaving cities like Berlin, Stockholm and Paris competing to become Europe’s next #1 tech hub. With Amsterdam being in the middle of this ‘battle’, we asked Michael Krayenhoff, co-founder of
The Inner Circle, why they launched their dating app in Amsterdam
first and why they opened a second office in London shortly after.

Myself and business partner, David Vermeulen first met at a dinner party in London. David’s long term relationship had just ended and a few days after signing up to an online dating website, he deleted his profile because he was less than impressed.

David spoke of making a dating website, but making it differently. One that was tailored to the lives of like-minded, high-achieving men and women, and that carried out a rigorous screening process in order to eliminate the hassle of sifting through thousands of unreliable and unsuitable profiles. So the next day, David and I met and started working on the concept of The Inner Circle.

Read full article here

Nautical-Nights-157 (1)

PRESS: The Next Global Tech Hotspot? – Bloomberg

Amsterdam stakes it claimBloomberg-logo

Frustrated by the difficulty of finding dates while living in London, Dutchman David Vermeulen started The Inner Circle, a matchmaking website focused on highly educated singles. Yet rather than set up in Europe’s biggest city, he moved to Amsterdam, home to about 800,000 people and a much smaller pool of potential customers. The city, he says, offered an inexpensive place to try out the idea as well as a launchpad for international expansion if the site took off.

“Amsterdam is the ideal market for testing,” Vermeulen said at The Inner Circle’s office, a shared startup workspace on the placid waters of the Herengracht canal. “The concept was initially set-up in such a way that we could easily roll-out internationally.” His site is now available in five cities and has 93,000 approved suitors, with another 95,000 on a waiting list.

Read full article here